Melline Service Terms

Pawline and Glowline are part of Melline, operated by Ascendwave Partners PTE. LTD.

Choose your service below to read the agreement shown at sign-up. Your accepted agreement and version remain the terms of your subscription.

Pawline · Pet care

Version pawline-2026-09-19a

Read Pawline’s service agreement

Pawline Service Agreement

Between Ascendwave Partners, trading as Pawline ("Pawline") and the subscribing shop ("the Shop"), for the shop at the shop's registered address.

This is a plain-language agreement. If something here is unclear, ask us before signing — an agreement you didn't understand protects nobody.

1 · What Pawline provides

A WhatsApp booking assistant on the Shop's WhatsApp number: it answers customers, books, reschedules and cancels — grooming appointments and, where the Shop offers them, daycare days and boarding stays — and sends reminders (24h and 2h before, never 9pm–9am)
The Pawline console: today's schedule, bookings, the To do list, customer records, your services & prices (which you can edit yourself), insights and promotions
Setup done by us, on-site: services, staff, opening hours, daycare/boarding capacity where applicable, and a printed QR counter card
Support over WhatsApp, from the number registered to you

2 · Price


First 30 days	Free — starts on the day your shop goes live
After that	S$169 / month — includes the owner and up to 2 staff members; each additional active staff member +S$30 / month. Founding-shop rate, held for 12 months from your first paid month
Billing	Monthly, charged automatically to the card on file. You add the card yourself, on your own phone, through a secure Stripe page reached from your console — Pawline never sees or holds card numbers. If a charge fails we tell you and retry; if it still hasn't gone through after 7 days we may pause the service until it is sorted — nothing is deleted by a pause
Setup fee	None
Per-message fees	None
GST	Prices are exclusive of GST. Pawline is not currently GST-registered and does not charge GST; if Pawline becomes GST-registered, GST at the prevailing rate will be added from that date with 30 days' notice

Cancel any time with 7 days' notice — a WhatsApp message to us counts. No minimum term, no penalty.

3 · What Pawline does not do

So there are no surprises later:

No payments or deposits from customers — you take payment your way
No importing from a system you use today — existing bookings are entered by hand
No multi-branch — one shop per account
No clinical/vet records

If we add any of these later, you get them under this same agreement unless they carry a separately agreed price.

4 · The WhatsApp number

The phone number is yours — your existing WhatsApp Business number, a landline, or a SIM registered in the Shop's name. It stays yours before, during and after this agreement.
If it is a prepaid SIM, keeping the line topped up is the Shop's responsibility.

Depending on the number you choose, the setup works one of two ways — we will confirm which applies to you before going live:

Keeping your WhatsApp Business app (most shops): your number is connected to Pawline while the WhatsApp Business app on your phone keeps working — existing chats stay, and you can still reply to any customer yourself. Meta applies some limits to the app on a connected number (no groups or broadcasts, no catalog, and the app must be opened at least once every 14 days — the Shop's responsibility). Syncing your recent chat history into Pawline is optional and happens only with your consent.
A dedicated number (landline or new SIM): the number is registered to the WhatsApp Business system and cannot simultaneously be used in the normal WhatsApp app. We will never register a number whose existing chat history you want to keep on your phone.

While this agreement runs, the WhatsApp Business account for the number is administered by Pawline. When it ends — for any reason — we will, at your choice and at no charge, either transfer that account to your own Meta account or release the number cleanly.

5 · Your customers and their data

Customer data collected through Pawline — names, numbers, pets, bookings, notes — belongs to the Shop. Pawline processes it only to run the service, on your behalf.
Pawline's application database is stored in the Singapore region. AI processing location and any applicable cross-border safeguards will be disclosed before your shop goes live.
Marketing messages (recall nudges, promotions, shop news) go only to customers who have said yes, and every yes is recorded with the exact wording they saw. "STOP" is honoured immediately and permanently.
The Shop agrees not to ask Pawline to message customers who have not consented. This protects the Shop under the PDPA and protects the sending quality every Pawline shop shares.
If this agreement ends, we give you your data — customers, pets, booking history, consent records — as spreadsheet files within 14 days, and delete the remaining service copy within 30 days after export except where the law requires us to keep records.

6 · Being found by new customers (optional, default on)

Pawline may later offer features that help new customers discover shops.

Whether your shop appears in any such feature is your choice. The default is on — tell us any time and we will switch it off.
No fee or commission applies to any such feature unless you agree to it separately in writing.
Opting out never affects the service in this agreement.

7 · What we ask of a founding shop

The founding-shop rate in §2 is priced on your feedback:

Keep the To do screen open during opening hours — on any phone
A 15-minute chat with us once a week, at a time you pick
Tell us when something is wrong, confusing, or missing — bluntly
Allow Pawline to use anonymised usage statistics (never customer data, never your revenue figures) to improve the product

8 · Honest expectations

Pawline is new software, improving every week. It works — and new software sometimes has rough edges.

We do not promise an uptime percentage. We promise to fix problems quickly and to tell you about any incident that affected your customers, rather than hoping you don't notice.
WhatsApp delivery depends on Meta; where Meta fails to deliver, Pawline surfaces it on your To do so a human can follow up.
Beyond what §1 promises, the service is provided as-is, without other warranties, to the extent Singapore law allows.
If something we do wrong causes the Shop a direct loss, we compensate it — up to the greater of the fees the Shop paid us in the 12 months before the claim, or S$500.
We never compensate indirect losses — for example revenue the Shop believes it lost because of an outage or a missed booking. The same exclusion protects the Shop from such claims by us.
No cap applies to fraud or wilful misconduct — the law does not allow one.

9 · Fair use

The service is for running the Shop's own bookings. Please don't:

use it for anything illegal, or to send messages that break WhatsApp's rules
try to break into, probe or overload the system
resell access, or share it outside the Shop

If these rules are broken, Pawline may pause the service after 7 days' notice — or immediately where the issue is a security or legal risk — and will restore it once resolved. Nothing is deleted by a pause.

10 · The legal bits

Kept short on purpose — ask us about any of these before signing if you want.

Who owns what. The Pawline software, and improvements to it, belong to Pawline; the Shop has the right to use it while this agreement runs. Your customers and their data stay yours (§5). Your shop's name and logo stay yours — we won't use them in marketing without asking.
Confidentiality. Each side keeps the other's non-public information confidential — the terms you were quoted, and anything shared as confidential — except where the law requires disclosure.
Changes. If we change this agreement or the price, we give 30 days' written notice; the 12-month founding-shop rate hold in §2 cannot be shortened this way. If you don't accept a change, you can end the agreement (§11) before it takes effect.
Things outside our control. Neither side is responsible for failure caused by events beyond reasonable control — outages at Meta or other providers, disasters, government action. §8's promise to tell you still applies.
Electronic signature. This agreement may be accepted electronically: typing your name into the Pawline sign-up page and submitting it counts as your signature under the Electronic Transactions Act 2010.
Governing law. This agreement is governed by Singapore law, and any dispute goes to the Singapore courts. We would both rather talk first — tell us before it gets that far.
The whole agreement. This document is the entire agreement between us and replaces earlier discussions. If one clause turns out to be invalid, the rest still stands.

11 · Ending it

Either side may end this agreement with 7 days' written notice (WhatsApp counts).
On ending: data export (§5) and number/account transfer (§4), both at no charge.

Glowline · Beauty & wellness

Version glowline-2026-09-27a

Read Glowline’s service agreement

Glowline Service Agreement

Between Ascendwave Partners, trading as Glowline ("Glowline") and the subscribing shop ("the Shop"), for the shop at the shop's registered address.